Friday, March 29, 2013

Editor's Letter: A not-so simple choice

In each issue of Distro, editor-in-chief Tim Stevens publishes a wrap-up of the week in news.

DNP Editor's Letter A notso simple choice

At a rather vitriolic (and frequently profane) presentation given to a small group of frequently bemused journalists (myself included), T-Mobile CEO John Legere laid out the company's reinvention. In the interest of keeping things PG I won't repeat the colorful language, but Legere accused the other major carriers of being not only confusing, but also misleading -- ignoring the fact that his own company has, for years, enacted the very same policies. No more. It's time for the UnCarrier to step up.

But, it's important to note that you'll be paying full price, or near to it, for your smartphone.

First is a series of contract-free Simple Choice plans, which are similar to those the company offered before. It's $50 for "unlimited talk + text + web" -- though the data use is indeed limited to 500MB. Stepping up to truly unlimited everything is $20 more, which is a fair bit cheaper than the biggest plans from competing carriers. But, it's important to note that you'll be paying full price, or near to it, for your smartphone.

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